Host Pat Soldano, President, Family Enterprise USA/Policy Taxation Group, Focuses Attention on Key Issues Facing Families, Their Businesses, and Legislation

Dr. Frank Luntz Talks About Political Messaging in First Episode, ‘Why Language Matters’; First Episodes Sponsored by Auerbach Commercial Realty

A new podcast series, “The Voice of Family Business on Capitol Hill,” has been launched by Family Enterprise USA and the Policy and Taxation Group.

The podcast series, hosted by Pat Soldano, President of Family Enterprise USA and Policy and Taxation Group, features interviews with experts from politics, marketing, tax, and law and focuses on the issues facing families and their businesses. Both groups advocate for families and their businesses.

The premiere episode aired September 15 and features Dr. Frank Luntz, well-known political strategist and messaging expert, who discusses “Why Language Matters.” The podcast dives into how language shapes America and its politics, how other people’s words can create powerful messages, and why what people say matters more today than ever before.

The “Voice of Family Business on Capitol Hill” airs on all major podcast platforms, such as Spotify, Apple iTunes, and TuneIn. The first three episodes are sponsored by Auerbach Commercial Realty. The shows will run monthly. Subscribers will receive alerts as future shows are posted.

“We are excited about this new platform for communicating the latest news, expert opinions, and insights affecting the country’s largest employer, the American Family Business,” said Pat Soldano, about the new online show. “We are thrilled to have Frank Luntz be our first guest and the subject matter, how language matters, is a critical topic in today’s polarized culture,” she said. “Our goal with this series is to bring to life the critical stories that affect families and their businesses, and how we can get our legislators to listen.”


Policy and Taxation Group is the leading information, education and advocacy organization working for the reduction and ultimate elimination of estate, gift, and generation skipping transfer taxes, and other taxes that punish hard work and success. Our Mission is to challenge hostile tax policies that meaningfully and measurably impact families and limit the ability of family businesses to remain family owned. We work with Congress in Washington DC against high Income Tax Rates, possible elimination of Valuation Discounts, increase in Capital Gains Tax, enactment of a Wealth Tax, and the continued burden of the Estate Tax (death tax), and the possible elimination of Step up in Basis.


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The need for fact-based reporting of issues important to multi generational businesses and protecting a lifetime of savings has never been greater. Now more than ever, multi generational businesses and family businesses are under fire. That’s why Policy and Taxation Group is passionately working to increase the awareness of issues important to generationally-owned family businesses built on hard work, while continuing to strengthen our presence on Capitol Hill.  Those issues include Step Up in Basis, gift tax, Valuation Discounts, Capital Gains Tax, Income Tax Rates, Wealth Tax, & Estate Tax (death tax).

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