‘You’re Number One’ Service Mantra Takes David Ellen’s Equipment Corp. From Zero to $56 million in 8 Years; New Family Enterprise USA Video Tells The Incredible Story
South African entrepreneur David Ellen fled his homeland, landed in Albuquerque, New Mexico, and in less than a decade built a $56 million business with 360 employees in eight locations, and sold it to his heirs. The story is detailed in a new video hosted by Family Enterprises’ Pat Soldano.
Ellen’s company, Ellen Equipment Corp., specializes in the less than glamorous business of heavy equipment repair and servicing. But it was a business Ellen knew well in South Africa, before fleeing for safety. The classic “American Dream” story was built on one simple customer service belief: “We’re not Number One. You’re Number One.” To see the full story go to: www.familyenterpriseusa.com.
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